When you blog or publish a post, two things play a big role in your site’s SEO:
1️⃣ URL
2️⃣ Slug
Both of these seem simple, but their value in Google ranking and user experience is very high.
We have covered many blogging topics on this site. Go to the home page and read it; you will get a lot of information.
Well, let’s move on to our main topic which is URL and SLUG. We are covering it step by step further, so stay with us.
What is a URL?
The full form of the URL is:
👉 Uniform Resource Locator
In common language this website’s address is said.
As: https://aiseohubtech.com/manually-keyword-research-the-full-process/
This entire address is called URL.
What is Slug?
Slug is the part of the URL that comes after the domain name.
That is, the last portion of the URL – which tells the topic of the page.
See the example:
URL: https://aiseohubtech.com/meta-description-creator/
Slug:
meta-description-creator
So the slug is alwaysThe last part of the URL It happens.
Difference between URL and Slug
| Topic | URL | Slug |
| Definition | Full webpage address | The last part of the URL |
| Example | https://site.com/best-cotton-fabric | best-cotton-fabric |
| SEO Importance | High | Highest |
| Who Controls | Browser + CMS | Blogger/Writer |
| Recommended Length | Small | Very small |
Why is Slug most important in SEO?
The first thing Google looks at is:
What is written on this page?
What is the main topic of the page?
✔ On which keyword the page should rank
And the cleanest signal of all this is to Google.Meets Slug.
Why?
Because in the slug:
👉 keywords are
The topic is clear
There is no extra thing
That’s whyslug = The most powerful way to signal to Google.
What should be the perfect SEO slug?
Slug always:
✔ Small
✔ simple
✔ lowercase
✔ Without extra words
✔ बिना special characters
✔ Without numbers
✔ Only main keyword
Should be.
❌ Incorrect slug examples:
- Inhat-is-blogging-and-how-it-works-in-india-2025-full-guide
- 12345-post-098765
✅ Correct slug examples:
- Inhat-is-off-page-seo
- oh – this
- what is-title-tag
Why is URL important in SEO?
The URL also tells Google three things:
1️⃣ What topic is the page on?
2️⃣ What is the structure of the site?
3️⃣ How is the user experience?
Google explains that:
👉 “Clean, short URLs rank better.”
Therefore, the shorter and more readable the URL is, the better.
Correct URL Structure from SEO Perspective
A perfect SEO URL looks like this:https://aiseohubtech.com/on-page-seo/
Just domain + slug.
No dates
No category
No long folders
No numbers
URL and Slug SEO Tips (Best Rules for Bloggers)
✔ Rule 1: Always include the main keyword in the slug
Example:
Keyword → “on page seo”
Slug → on-page-seo
✔ Rule 2: Remove stop words
a, the, in, how, to, why, is, etc.
Wrong:
What-is-User-Search-Intent-and-Why-Is-It-Important-for-SEO?
Correct:
search-intent-importent-for-seo
✔ Rule 3: Use hyphen (-) instead of space
Google considers hyphens as separators.
✔ Rule 4: Avoid numbers and symbols in the slug
Wrong → blogging-types-2025-&-guide
Right → blogging-types-guide
✔ Rule 5: Always lowercase
Wrong → Semantic-Keyword-For-Seo
Right → semanti-keyword-for-seo
URL + Slug Example (Best Format)
If your site is:
And you’re working on an article:
“Which clothes should be worn in which season?”
So the slug should be:
which-cloth-in-which-weather
The URL will be:
https://www.hakanimart.co.in/which-cloth-in-which-weather
This is perfect according to SEO.
URL vs Slug Difference Table
| point | URL | Slug |
| 1. Definition | The full web address, which includes the domain, protocol, and page path | The last part of the URL, which is the short name of the page |
| 2. Structure | https://domain.com/category/slug | Only slug-name |
| 3. Ingredients included | Protocol + Domain + Path + Slug | Only the identifying part of the page |
| 4. Length | Can be either long or short | Short, clean, and SEO-friendly |
| 5. Purpose | Gives the browser and server the full path to the page | Defines and identifies the content of the page |
| 6. Impact on SEO | Clean URLs help with SEO | The slug has the most SEO impact because the keyword is located there. |
| 7. Dynamic या Static | Can be either dynamic or static | Always static and readable |
| 8. User Experience | Should be friendly, but not required | Should be human-friendly and simple |
| 9. Where Used | Full address of each webpage | Only at the end of the URL |
| 10. Dependency | A URL without a slug is not incomplete, but it may be less SEO-friendly. | Slug does not exist without URL |
FAQs of url and slug
1. What is a URL?
A URL (Uniform Resource Locator) is the complete address of any webpage on your website. It includes the protocol (https), domain name, and page path.
2. What is Slug?
The slug is the last part of the URL that tells what the page is about. For example:
https://example.com/powerloom-benefits
Here powerloom-benefitsIt’s a slug.
3. Which is more important for SEO, URL or Slug?
Both are important, butSlug has the most impact on SEOBecause the search engine understands the topic of the page faster from the slug.
4. What makes a good SEO-friendly slug?
- be small
- simple words
- keyword included
- Use of hyphen (-)
- Do not have special symbols
5. Can the slug be created separately without the URL?
No!
The slug is always part of the URL.
Slug = The page identifier within the URL.
Conclusion
✔ URL is the complete address
✔ Slug is his most powerful part
✔ Slug keyword-based ⇒ gives the highest ranking
✔ The URL should be as clear and short as the thumbnail
✔ Slug should be set manually in both Blogger/WordPressIf your slug is perfect, then your article
👉 Will rank quickly
👉 will get more clicks
It will be more user friendly
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